Meet the Directors Behind the Camera with Carrie Sheinberg

We’re thrilled to announce that Carrie Sheinberg has joined the Women Sports Film Festival team and will be profiling the filmmakers behind our 2017 films. As a writer and former Olympic alpine skier, Carrie knows the terrain of sports and storytelling firsthand. Keep an eye on our NEWS section for her interviews in the weeks ahead. But first, here’s Carrie:

As an Olympian I spent my career telling my own story; and since retiring in 1998, I’ve spent many of my professional years telling the stories of others – as a sports journalist for ESPN, SKI Magazine and NBC Olympic outlets. I was struck: on the playing field or on the hill, I had always been surrounded by women. But in the press pen it was literally a different story. The mixed zone (where athletes and press convened moments after a competition) was a nearly-all-male affair. The same was true in the TV studios and in the pre-production meeting rooms. It’s not that bad stories were told it was just never the whole story. To give any story its full dimension women needed to be in the picture.

This is no small matter. Telling a story is one of the most powerful things you can do: it can teach, it can influence behavior, it can shape lives and boost understanding. And since any story travels through the lens of the storyteller, it matters who tells it.

Which is why I’m thrilled to help highlight the stories being told at this year’s Women Sports Film Festival. Over the next four weeks and beyond, I’ll be speaking with the WSFF’s filmmakers and sharing some of their insights and wisdom here in this blog. We’ll celebrate their personal stories and dig deeper into the lives of the athletes these films have featured. While there have been many strong, individual female voices telling stories at the highest levels, it has been rare – to say the least – to have so many of them assembled in one place at the same time.

I gained strength and perspective every day as a female alpine ski racer and ultimately competed in the 1994 Olympic Games. When an older, more experienced female came around to tell her story, I know I always soaked up every bit of information she was willing to share. The WSFF feels like just that. It’s an opportunity to learn from others, to share in their experiences and to celebrate the experience of women in sports and film. I can’t wait!


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2017 Women Sports Film Festival has landed!


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